Newsletter · Monthly
The Brand1 Review A monthly brand newsletter
The Brand1 Review is a free monthly newsletter for people who sign off brand work: what we published, what changed in the rules on AI in advertising, and one specimen.
In every issue
3 parts. Nothing else.
What we published
New Journal pieces, Primer updates and anything we changed in our own Brand Source.
What changed in the rules
How the rules on AI-generated content and advertising are changing, in plain words, with what to ask your studio.
One specimen
One piece of work, labelled for what it is, with how it was made.
Specimen issue
What lands in your inbox.
A mock-up of the format, built from the Journal's launch pieces. No issue has been sent yet.
Brand1 Review
01 · What we published
Logo vs brand: why your logo is not your brandMost boards were never taught the difference. The 10 ideas that change how a leadership team talks about its brand.
02 · What changed in the rules
AI content labelling rules are convergingRegulators, ad codes and platforms are moving towards disclosing AI-generated content, with C2PA Content Credentials as a common thread. What is settled, what isn't, and what to ask your studio.
03 · One specimen
Specimen 01: a textile group rebrandHalden Group, a fictional family-owned textile group founded in 1962, rebranded to show the method.
Archive
Every issue, kept here.
- No. 01The first issue goes out soon.In preparation
Until then, read the launch pieces in the Brand1 Journal on brand and AI, starting with AI content labelling rules.
Questions about the Review
What is the Brand1 Review?
The Brand1 Review is a free monthly brand newsletter from Brand1, a brand and creative studio. Each issue has three parts: what Brand1 published in its Journal, what changed in the rules on AI-generated content and advertising, and one piece of work, labelled for what it is, with how it was made. There is nothing else in it.
How often is the Brand1 Review sent?
Once a month, and only once a month. Brand1 does not send separate promotional emails to Review subscribers. If there is little to report in a month, the issue is shorter rather than padded. The first issue goes out soon, and every issue will be kept in the archive on this page so you can read past ones.
What does subscribing involve?
You give a work email and tick an unticked consent box saying you want the Review monthly. Brand1 uses that email only to send the newsletter, and every issue carries a one-click unsubscribe link. You can also ask for your data to be deleted at any time; how Brand1 handles personal data is set out in our data protection notice.
Who is the Brand1 Review for?
The Review is written for the people who own or sign off brand work: marketing and brand leaders, communications teams, founders and board members. It suits readers who want a short, plain summary of brand thinking and of the changing rules on AI in advertising, such as labelling and Content Credentials, without reading every update themselves.