Board Brand Briefing
2 hours- For
- Boards and founders
- Length
- 2 hours
- You leave with
- One shared definition of brand, and the decisions only the board can make.
Brand1 Academy · Brand training for leaders
Learn what a brand is. Then own yours.
Brand1 Academy is brand training for leaders: board briefings, a 2-day brand workshop and a 6-week certification. Programmes run from 2027; register interest now.
Brand training programmesPrice sheet on request →
From a 2-hour board brand briefing to a 6-week certification.
- For
- Leadership and marketing teams
- Length
- 2 days
- You leave with
- One vocabulary and a first draft of your prism and positioning.
Brand Champion certification
6 weeks- For
- Managers who run the brand
- Length
- 6 weeks
- You leave with
- Certified managers who run the brand day to day.
- For
- In-house creative and marketing teams
- Length
- By arrangement
- You leave with
- A team that briefs, makes and labels AI content to standard.
Next open masterclass
Date to be announced.
- For
- Anyone
- Length
- Half a day
Join the next masterclass
Dates go out first in the Brand1 Review.
A brand is what people expect when they meet your name.
The brand workshop
What happens in a brand workshop.
A Brand1 brand workshop is a working session, not a lecture. A leadership team agrees what its brand stands for, in plain words, and tests that answer against real decisions.
Brand1 uses AI to prepare research packs and first drafts before the room meets. People lead every session, and a Brand1 partner signs off every output the team takes away. The models come from our free brand primer; the strategy work behind them is the same method our brand strategy practice uses with clients.
- Board brand briefing2 hours. One shared definition of brand.
- Brand bootcamp2 days. A first draft of prism and positioning.
- Brand champion certification6 weeks. Managers who run the brand with Brand Source.
The Brand Literacy Ladder
4 rungs, from aware to steward.
Most organisations climb one rung at a time. Each brand management course is built to take a team up exactly one.
- 01
Aware
Leaders can tell brand from logo and from advertising.
- 02
Fluent
The top team shares one vocabulary: values, attributes, prism, positioning.
- 03
Owner
Named managers run the brand day to day with Brand Source.
- 04
Steward
The organisation measures and governs its brand and its AI content.
The brand primerRead what a brand is, in 10 ideas →
Start with 10 ideas.
The vocabulary every leadership team should share. Free to read, quote and use in a board pack.
FAQ
Brand training, answered
What is brand training for leadership teams?
Brand training for leadership teams teaches boards and senior managers to describe the brand in the same words and to make the decisions only they can make. At Brand1 Academy it starts with a 2-hour Board Brand Briefing and can continue into a 2-day bootcamp. Programmes are led by Brand1, a brand and creative studio, and each one takes a team up one rung.
What is a brand workshop?
A brand workshop is a structured working session in which a team agrees what its brand stands for and how it should show up. Brand1's Brand Foundations Bootcamp is a 2-day brand workshop for leadership and marketing teams. It uses shared models such as Kapferer's identity prism, and teams leave with one vocabulary and a first draft of their prism and positioning.
How do you train a team to manage a brand?
Train the people who make everyday brand decisions, not only the leaders. Brand1's Brand Champion certification runs over 6 weeks for managers who run the brand day to day. They learn the brand's rules, how to brief and review work, and how to use Brand Source, the living home of their brand guidelines, so the brand stays consistent without a central bottleneck.
How long are Brand1 Academy programmes?
Programmes run from 2 hours to 6 weeks. The Board Brand Briefing takes 2 hours, the Brand Foundations Bootcamp 2 days and Brand Champion certification 6 weeks. AI Brand Studio training is arranged around the team, and open masterclasses run for half a day. Each programme is designed to move a team up one rung of the Brand Literacy Ladder.
How much does brand training cost?
Fees depend on the programme, the number of people and whether it is run for one organisation or as an open session, so Brand1 does not publish prices on the site. Request the price sheet for current fees, or register interest and tell us who it is for. A partner replies within 2 working days.
Register interest.
Programmes run from 2027. Tell us who it’s for and a partner replies within 2 working days.