01 · PosterHalden Group · Specimen project
- 1The colour has wandered away from the Halden palette.
- 2The mark sits on a ground it was never drawn for.
Products
Brand Check, the brand compliance checker Know when your brand drifts.
Brand Check is a brand compliance checker for brand teams: every poster, pack and post is compared with your brand and given one clear score out of 100, with a plain note on what to fix.
Runs inside the studio and every Brand Health Scan.
Same brand. One drifted.
Brands rarely break in one go. They drift: a colour from an old file, a logo squeezed to fit, a crop that loses the label. A brand consistency check with logo misuse detection sees it before it ships.
02 · PackagingHalden Group · Specimen project
- 1Proportions stretched to fit the pack. The mark is distorted.
- 2Colour washed out: printed from a low-contrast file.
03 · Social postHalden Group · Specimen project
- 1Cropped so tightly the logo loses its clear space.
- 2The required AI label has been cut off the frame.
One on-brand score your whole team understands.
No dashboards to learn. Each piece gets a score out of 100 and a short note in plain words: what drifted, where, and how to bring it back.
- 85 and aboveReady to go
- 70 to 84A designer takes a look
- Below 70Back to the studio
Thresholds are agreed with each client. Some things, like a misused logo, always go back.
What it looks atSix things, weighted to your brand
The six things a good art director checks.
- 01LogoThe right version, enough space around it, never stretched, recoloured or redrawn.
- 02ColourYour palette, in the right proportions, with enough contrast to read.
- 03TypographyYour typefaces and your hierarchy: what is loud, what is quiet.
- 04Tone of voiceCopy that sounds like you, measured against your own written examples.
- 05Required linesThe legal lines, disclaimers and credits each piece must carry.
- 06AI labelsA clear label wherever the rules ask for one, and credentials on the file.
Where it runsWherever work is made
In the studio, in your team, with your partners.
Halden Group is a specimen project: a fictional company we made to show the method. Scores on this page are illustrative. Photographs are editorial context, credited on the photo credits page. Brand Check comes with a Brand Source licence; it is not yet a self-serve tool. For the wider practice, see brand governance.
FAQ
Brand compliance, answered
How do you measure brand consistency?
Measure brand consistency by checking each piece of work against the same written rules and scoring it. Brand Check looks at six things, logo, colour, typography, tone of voice, required lines and AI labels, weighted to your brand, and gives one score out of 100. Averaged across touchpoints, the scores show where a brand is drifting.
How do you check if content is on brand?
Check content against a living brand source, not memory. Brand Check compares a poster, pack, post or film frame with the rules in Brand Source and returns a score out of 100 with plain notes on what drifted and where. Work at 85 or above is ready; lower scores go to a designer, who makes the final call.
What does Brand Check score?
Brand Check scores six things a good art director checks: the right logo version with clear space, the palette and contrast, typefaces and hierarchy, tone of voice against your own examples, required legal lines and credits, and visible AI labels where rules ask for them. Weights and pass marks are agreed with each client.
Does Brand Check replace a designer?
No. Brand Check finds drift quickly; people decide. Work scoring between 70 and 84 goes to a designer for review, and anything below 70 goes back to the studio. Some issues, like a misused logo, always go back whatever the score. Brand1, a brand and creative studio, keeps a named person accountable for every sign-off.
How can I try Brand Check?
Try Brand Check through the free Brand Health Scan, which runs it on a sample of your touchpoints against your own brand and returns scores with notes. Brand Check also comes with a Brand Source licence. It is not yet a self-serve tool, and licence cost is scope-dependent; request the price sheet for terms.
See your own score.
The free Brand Health Scan runs Brand Check on your touchpoints, against your own brand.