Halden Group · Specimen project
One name for three generations of cloth
Strategy · Identity · Campaign
A family-owned textile group, founded 1962, brought under one identity.
Brand strategy, identity and creative services
We make brands people remember.
Brand1, a brand and creative studio, offers brand strategy, brand identity design, campaign production, corporate communications, digital brand experience and brand governance to companies worldwide.
One studio for the whole life of a brand: the first decision, the identity, and every film, page and post that follows.
Six branding services, one studio
Strategy to everyday workBrand1 works in six practices. Brand strategy, brand identity design and campaign production are available now. Corporate communications, digital brand experience and brand governance open in 2027. A named designer or writer signs off every piece; AI makes the versions.
AI does the heavy lifting. People sign off every mark.
Every logo, word and frame we deliver is chosen by a named designer or writer. The tools make us faster; they never decide for you.
- Brand strategy
- Brand identity
- Creative and campaigns
- Communications
- Digital brand experience
- Brand ops and Source
Capabilities by practice
What each practice covers01 Brand strategy consultancy
- Brand audit and research
- Purpose, vision and values
- Attributes and personality
- Positioning
- Brand architecture
- Naming
- Rebrands, mergers and demergers
- Employer brand strategy
- Brand health tracking
02 Brand identity design
- Verbal identity and tone of voice
- Logo and mark
- Custom typography
- Colour
- Iconography and illustration
- Photography and image style
- Motion identity
- Sonic identity
- Packaging
- Environments and wayfinding
- Guidelines
03 Campaign production and brand films
- Brand films and commercials
- Social and creator content
- Product imagery without shoots
- Launch and integrated campaigns
- Print and outdoor
- Localisation and transcreation
- Versions, sizes and languages at scale
04 Corporate communications
- Corporate narrative
- Investor communication
- Annual reports
- Leadership and founder brand
- Internal and change communication
- Press content
- Event identity: summits, launches, AGMs
05 Digital brand experience
- Brand websites and microsites
- Design systems
- The brand inside apps and products
- Voice and personality for assistants
- Brand in commerce and email
06 Brand governance and brand management
- Brand Source: your living guidelines
- Brand Check reviews
- Asset libraries
- AI-use policy for marketing teams
- Labelling and provenance
- Partner and agency compliance
Ways to start a brand project
All sevenBrand Health Scan
A 45-minute conversation and a careful look at your touchpoints against the brand you say you have.
1 week · Free
Brand Foundations Sprint
Five days with your leadership on purpose, values, personality and positioning.
5 days
Identity Programme
Strategy, naming if needed, verbal and visual identity, the first applications and the codified system (Brand Source). For one brand or a whole group.
8 to 14 weeks
FAQ
Branding services: questions, answered
What services does a brand studio offer?
A brand studio helps a company decide what it stands for, gives it an identity and makes the work that expresses it. Brand1 offers six practices: brand strategy, brand identity design, creative and campaigns, communications, digital brand experience, and brand ops and governance. Strategy, identity and creative work are available now; the other three open in 2027.
What does a brand strategy consultancy do?
A brand strategy consultancy helps leadership decide what the brand stands for: its purpose, values, positioning, architecture and names. At Brand1 this ends in a brand platform, one page and one book, signed by the people who run the company. It usually starts with research and a 5-day Brand Foundations Sprint with the leadership team.
What is the difference between brand strategy and brand identity?
Brand strategy is the decision: what the brand stands for, who it is for and how it is positioned. Brand identity is how that decision becomes visible and audible: the name, voice, logo, type, colour, imagery, motion and sound. Strategy comes first, so the identity has something true to express. Brand1 does both, in that order.
How much does branding cost?
Branding costs depend on scope: the number of brands, markets, decision-makers and applications involved. Brand1 does not publish prices. Every offer, with its scope, duration and terms, is on one price sheet sent on request, and every quote is scoped to your brief. The Brand Health Scan is free and is the simplest place to start.