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Free brand health check

How consistent is your brand, really?

The Brand Health Scan is Brand1's free brand health check: within a week, a partner shows you where your brand holds together, where it drifts, and what to fix first.

FreeOne week45-minute walk-through

Printed pages clipped in rows across a studio wall, the way a brand audit lays every touchpoint side by side

Start here

Takes two minutes

We’ll carry it into the short booking form below. Nothing is sent until you press book.

Specimen project · Halden GroupSample result

What a Scan tells you.

Brand consistency, sample result

62

A good brand, told five slightly different ways.

Specimen project. Halden Group is a fictional textile group Brand1 made to show the method; it is not a client. Your Scan measures you against your own brand, not ours.

  1. Logo · costs the most

    Seven versions of the logo are in use.

    One has been recoloured on the careers page, which is the single biggest thing holding the score down.

  2. Colour

    Four slightly different reds.

    They look the same at a glance, but side by side the brand feels less sure of itself.

  3. Type

    Five typefaces where two would do.

    Campaign headlines use a family the rest of the brand never sees.

  4. Voice

    The careers pages sound like another company.

    Warm and plain on the website, stiff and formal when hiring.

  5. Care

    Two forms are missing a privacy notice.

    An easy fix, and one that matters to the people filling them in.

The sample is a specimen. Read the full Halden Group specimen case study, see how Brand Check, our brand compliance checker scores work, or how the Brand1 Index methodology measures consistency.

What you get

Three things, in one week.

  1. 1

    A score out of 100

    How consistently your brand shows up, measured against your own brand, not ours.

  2. 3

    The three things that cost you most

    Each one with a clear, practical fix.

  3. 45

    Minutes with a partner

    We walk you through every finding and answer your questions.

Scan bookingA partner replies within 2 working days

Book your free Scan.

Your main site. We'll find the rest of your public touchpoints.

How we use what you send us

Brand1 is the controller of the details in this form (your name, work email, company and website). We use them for one purpose: to reply to your enquiry and, if you ask, to prepare a Brand Health Scan or a proposal. Our lawful basis is your consent, given below.

For a Scan we will also review the public website and touchpoints you list, only to prepare your Scan. For that review our lawful basis is our legitimate interest in doing the work you asked for.

We keep these details for up to 24 months after our last contact, then delete them, unless you become a client.

You can access, correct or erase your data, restrict or object to its use, take a copy, or withdraw consent at any time, as easily as you gave it: email privacy@brand1.ai or see your rights. If you are not satisfied, write to our data protection contact; you may also complain to your data protection supervisory authority.

Notice version 2026-10-17.1 · stored with your request · Full data protection notice

Tick the consent box above to send.

How it works

  1. 01BookTwo minutes. Name, email, company and website.
  2. 02We lookA strategist reviews your public touchpoints.
  3. 03We talk45 minutes with a partner, within a week.

Only what we need

Name, work email, company and website. If you have brand guidelines, we’ll ask for them in the session. We only look at public touchpoints and anything you choose to send.

FAQ

The free brand health check, answered

What is a brand health check?

A brand health check is a short audit of how consistently a brand shows up in public: website, social channels, packaging, advertising, hiring pages and sales material. Brand1's version, the Brand Health Scan, measures your touchpoints against your own brand, not a generic standard, and turns the findings into a score out of 100 and a short list of practical fixes.

What does the free Brand Health Scan include?

The free Brand Health Scan includes three things: a consistency score out of 100, the three issues costing your brand most, each with a practical fix, and a 45-minute walk-through with a Brand1 partner. A strategist reviews your public touchpoints and anything you choose to send. There is no cost and no obligation to buy anything afterwards.

How long does a brand audit take?

Brand1's Brand Health Scan takes one week from booking to walk-through. Booking takes two minutes: name, work email, company and website. A fuller brand audit inside an identity programme or brand strategy project usually runs two to three weeks, because it adds interviews with leaders and customers, competitor review and an inventory of every brand asset.

How does Brand1 use AI in a brand audit?

Brand1 uses AI to gather and compare touchpoints quickly, such as checking colours, type, tone of voice and logo use across many pages at once. A strategist then reviews every finding, removes anything wrong and writes the recommendations. A named partner signs off the result and presents it to you; nothing is sent without a person checking it.

What happens after the Scan?

Nothing, unless you want it to. Many teams fix the three issues themselves. If the Scan shows deeper problems, the usual next step is a 5-day Brand Foundations Sprint to agree the brand on one page, or an identity programme. Brand Source, our brand management software, can then keep every team and supplier consistent. Scope and terms are on the price sheet.