Products
Brand Source, the digital brand guidelines platform Your brand, in one living place.
Brand Source is a digital brand guidelines platform for brand owners: everything your brand is, kept current and shared with everyone who makes work for you. People read it. Their tools follow it.
For brand owners
What changes when your brand lives in one place.
Living brand guidelines replace the PDF with a brand portal that is always current: a single source of truth for brand, read by people and by AI tools.
Always current.
No more PDFs frozen at handover. When the brand changes, everyone sees the change the same day, with a note on who approved it and why.
Everyone on the same page.
Your teams, your agencies and the AI tools they use all work from the same logo, words and rules. Partners see only what they need.
Yours to keep.
You own the brand and everything in it. Take all of it with you, in open formats, whenever you like.
A PDF is out of date the day it ships.
The usual guidelines
- Forty to two hundred pages, out of date the day it ships
- Opened by the designers who remember it exists
- A page of examples for every surface
- Checked by eye, when someone has time
Brand Source
- One living place, updated each quarter, every change named
- Read by people, partners and every tool they use
- Clear rules for each format, from billboard to film
- Every piece of work scored against it
Everything the brand is, in one place.
01CorePurpose, values, positioning and story
Why the brand exists, written so that everyone in the business can say it the same way.
- A purpose and positioning you can quote
- The story, short and long
- Values with what they look like in practice
02VoiceHow the brand speaks, channel by channel
Lines to borrow, words to avoid and examples for every channel, so a new writer sounds right on day one.
- Tone for each channel and audience
- Words we keep, words we don't
- Messages approved by your team
03LookLogo, colour, type, grid, imagery and motion
Every visual decision in one place, with the exact values your designers and partners need.
- Logo use and clear space
- Colour, type and grid, ready to copy
- Imagery and motion rules
04SoundSonic logo, brand voice and music
What the brand sounds like in film, audio and events, with the consent for any voice kept on record.
- A sonic logo and its uses
- Voice-over direction
- Music style and references
05AssetsApproved files, always the latest
Logos, templates and imagery in one library. Nobody works from an old file again.
- Every approved file, versioned
- Templates for common formats
- Content Credentials on every download
06ModelsStyle references for generated work
The looks our designers lock, so images and film made with AI stay in character.
- Style references drawn by the studio
- A prompt library for your teams
- Clear limits on what AI may make
07RulesDo and don't, mandatories, labels and consents
What must always appear, what must never happen, and how AI-made work is labelled.
- Do and don't, with examples
- Mandatory lines for each market
- Labels for AI-made work
08EvidenceBrand Check results over time
Proof that the brand is holding: every piece of work scored, every quarter compared.
- A consistency score each quarter
- The fixes that moved it
- A record you can show the board
Every surface
One master. Every surface.
Brand Source holds the rules for each format, so one approved idea re-sets cleanly from billboard to film.
Specimen project: Halden Group, a fictional family-owned textile group made by Brand1 to show the method. See the full project
Ownership and care
You own the brand. We look after the place it lives.
- 01Your content, files, style references and records belong to you
- 02Export everything in open formats within 24 hours, without our help
- 03Each client's brand is kept apart from every other, with its own storage and keys
- 04Your material never trains shared models
- 05When you leave, we delete your data on a set schedule and send a certificate
Written into the contract, not left to a policy. Certifications in progress.
Brand assets for AI tools, not just for people.
Brand Source publishes brand tokens for colour, type and spacing, ready for your design and build tools. AI tools and developers connect to it directly (see For developers), so AI tools read the logo, voice and rules before they generate, and Brand Check scores what comes back. Read why brand guidelines stopped working, or see the brand governance service that sets one up.
Digital brand guidelines, answered
What are digital brand guidelines?
Digital brand guidelines are brand rules kept online as a living, versioned source instead of a fixed PDF. They hold the logo, colour, type, voice, assets and rules for each format, update the same day a change is approved, and can be read by people and by the AI tools that make work for the brand.
Why do PDF brand guidelines stop working?
PDF brand guidelines stop working because they are frozen at handover. The brand moves on, files get copied, and new formats appear that the PDF never covered. Few people open a long document, and AI tools cannot read it reliably. The result is drift: old colours, squeezed logos and missing legal lines across everyday work.
How do you give AI tools your brand guidelines?
Give AI tools your brand guidelines as structured data, not a PDF. Brand Source exposes the logo, design tokens, tone of voice, required lines and format rules directly, pinned to a version. The tool reads the brand before it generates, and Brand Check scores what comes back.
What is Brand Source?
Brand Source is the digital brand guidelines platform built by Brand1, a brand and creative studio. It keeps eight layers of a brand in one living place: core, voice, look, sound, assets, models, rules and evidence. It is included in every Identity Programme. Licences open in 2027; terms are scope-dependent and on the price sheet.
Who owns the brand inside Brand Source?
The client owns the brand and everything in Brand Source. Content, files, style references and records belong to you, and can be exported in open formats within 24 hours without our help. Each client's brand is kept apart with its own storage and keys, and your material never trains shared models.