AI launch film · Specimen 02 Launch film
Sixty seconds that introduce a young company to the world.
A specimen AI launch film by Brand1, a brand and creative studio: a 60-second master, cut-downs, social cuts, posters and billboards for a fictional young company.
Specimen 02 · Specimen project · 2026
- Client
- A young technology company (fictional)
- Year
- 2026
- Disciplines
- Film, Motion, Campaign, Social, Out of home
- Team roles
- Creative director, Director, Editor, Motion designer, Sound designer, Producer
- Typical length
- 4 to 8 weeks, as a Launch Campaign
A company about to go to market needed one film that could say who it is in sixty seconds, and travel everywhere after.
We wrote the film around a single image: a light coming up over a dark horizon. Night to first light, in one continuous move. No product shots, no claims. Just the feeling of something starting.
The master cut became a family: a thirty and a fifteen, vertical cuts for social, posters and a run of billboards, all built from the same frames.
Specimen project. The company is fictional; we made the film in full to show how the studio works.
How the AI launch film was made
AI video production changes how fast frames arrive, not who decides. The script and storyboard were written by hand. Frames were explored with AI tools, then a human director chose every shot, and the edit, grade and sound were finished in the studio.
Every frame passed the studio’s eight quality checks and was signed off by a named person. Each file carries C2PA Content Credentials that record the tools used, and the film is labelled as AI-assisted wherever the rules ask.
Cut-downs and social: one master, every format
Every cut-down was planned in the edit, not after it. The vertical versions are framed for the phone from the start, so the light still rises in the centre of the screen.
It felt like the first morning of the company. That is exactly what we wanted people to feel.
Sound first
The score was written before the picture was locked. A single held note opens the film and resolves on the last frame, so even the six-second cut feels complete.
Something is starting.
The film’s last line.
The identity system
Night colours, one warm light, and type that moves with the camera.
- Nocturne#0B0D1A
- Dusk#221C4A
- Signal violet#6B4CFF
- Coral#FF6A4D
- Mist#E8E6F0
Credits
- Creative director
- Brand1 studio
- Director
- Brand1 studio
- Editor
- Brand1 studio
- Motion design
- Brand1 studio
- Sound design
- Brand1 studio
- Producer
- Brand1 studio
Some frames were explored with AI tools and finished by hand; each file carries its Content Credentials. Reference photographs are licensed and credited in place.
Questions about this launch film
How is an AI launch film made?
Brand1, a brand and creative studio, writes and storyboards the film by hand first. Frames are then explored and generated with AI video tools, while a human director chooses every shot, and editors, colourists and sound designers finish the film. A named person signs off the master and each cut-down, and every file carries Content Credentials that record how it was made.
What does a launch film package include?
A launch film package usually includes a 60-second master, 30- and 15-second cut-downs, vertical and square cuts for social, title and end-frame stills, posters and billboard artwork taken from the film’s frames, and a short brief for media teams. Brand1 delivers it as part of a Launch Campaign, which runs 4 to 8 weeks. Fees are scope-dependent; request the price sheet.
Is the company in this launch film real?
No. This is a specimen project: the young technology company, its founder and the quote are fictional. Brand1 made the film, cut-downs and campaign assets in full to show how the studio works. Photographs of film sets on this page are licensed references, credited in place, and do not show the production of this film.