Brand1
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Strategy · Identity · Guidelines
We ran our own method on ourselves before anyone else.
Brand governance and brand management
Keep the brand right after the project ends.
Brand1, a brand and creative studio, keeps brands consistent after launch: living digital brand guidelines, regular Brand Checks, an AI-use policy and partner compliance.
Living guidelines, regular checks and clear rules that keep every person, partner and tool on brand.
From 2027
Brands drift. New agencies, new hires and new tools all pull a little off course. We keep your brand in one living place, check the work against it, and help your team put it right.
Brand management and compliance
- Brand Source: your living guidelines
- Brand Check reviews
- Asset libraries
- AI-use policy for marketing teams
- Labelling and provenance
- Partner and agency compliance
Brand governance and brand management at a glance
From 2027- What it is
- The ongoing work of keeping every person, partner and AI tool on brand, with one living source and regular checks.
- Who it is for
- Brand and marketing leads managing many teams, markets, agencies or AI tools.
- How long
- A Brand Health Scan takes about 1 week and is free. The Brand Source licence is annual, from 2027.
- How AI is used
- Brand Check scores work against the brand out of 100; a named designer reviews serious failures and every fix.
- What you keep
- One living brand source, regular consistency checks and a written AI-use policy.
Brand governance deliverables
What you leave with- 01
One living source
Your brand in one place that people and their tools work from.
- 02
Regular checks
A clear read on how consistent the work is, with a fix for every gap.
- 03
A written AI-use policy
Plain rules for marketing teams, partners and the tools they use.
How to start
All ways to startStart with a free Brand Health Scan.
Price sheet on request. Every quote is scoped to your brief. Request the price sheet
FAQ
Brand governance and brand management: questions, answered
What is brand governance?
Brand governance is the set of people, rules and tools that keep a brand consistent after launch. It decides who can approve work, where the current guidelines live, how partners are briefed and how work is checked. Brand1 provides it as living guidelines in Brand Source, regular Brand Checks and a clear approval path with named owners.
How do you keep a brand consistent with AI?
Put the brand in one living source that people and AI tools both read, then check the output. Brand1 encodes logo files, colour, type, tone of voice and rules in Brand Source, which AI tools and developers connect to directly, and scores every piece with Brand Check before a named person signs it off. Guidelines in a PDF cannot brief an AI tool.
What should an AI use policy for marketing include?
An AI use policy for marketing should say which tools are approved, what data may be shared with them, who reviews and signs off AI-made work, how likeness, voice and copyright are handled, and when work must be labelled. Brand1 writes the policy in plain language for marketing teams, partners and agencies, and links it to Brand Source.
How do you check agency and partner work is on brand?
Give every partner the same source and check their work against it. Brand1 shares Brand Source with agencies and partners, then runs Brand Check on what they deliver: logo, colour, type, voice, required legal lines and AI labels, scored out of 100 with a plain note on what to fix. A free Brand Health Scan is the quickest first read.