Halden Group · Specimen project
One name for three generations of cloth
Strategy · Identity · Campaign
A family-owned textile group, founded 1962, brought under one identity.
Brand strategy consultancy
Decide what the brand stands for.
Brand1, a brand and creative studio, helps leadership teams decide what their brand stands for: purpose, values, brand positioning, brand architecture and naming.
Purpose, values, positioning and architecture, written down and signed by the people who run the company.
Available now
Every strong brand starts with a decision. We help your leadership make it: what you believe, who you are for, and how your companies and products sit together. Then we write it down so plainly that everyone can use it.
Brand strategy services
- Brand audit and research
- Purpose, vision and values
- Attributes and personality
- Positioning
- Brand architecture
- Naming
- Rebrands, mergers and demergers
- Employer brand strategy
- Brand health tracking
Brand strategy consultancy at a glance
Available now- What it is
- The decision about what the brand stands for, written as a brand platform: purpose, values, personality, positioning and promise.
- Who it is for
- Founders, boards and leadership teams facing a launch, a rebrand, a merger, a demerger or a new portfolio.
- How long
- A Brand Foundations Sprint takes 5 days. Fuller programmes with research, architecture and naming are scoped to the brief.
- How AI is used
- AI speeds up research and audits. Every strategic decision is made by people and signed by your leadership.
- What you keep
- An insight book, a brand platform (one page and one book) and a brand architecture with names.
Brand strategy deliverables
What you leave with- 01
Insight book
Where the brand stands today, and what customers and staff really think of it.
- 02
Brand platform
One page and one book, agreed and signed by your leadership.
- 03
Architecture and names
Group, portfolio and sub-brands, and the names that hold them together.
How to start
All ways to startStart with the Brand Foundations Sprint.
Price sheet on request. Every quote is scoped to your brief. Request the price sheet
FAQ
Brand strategy consultancy: questions, answered
What does a brand strategy consultancy do?
A brand strategy consultancy helps leadership decide what the brand stands for: its purpose, values, positioning, architecture and names. At Brand1 this ends in a brand platform, one page and one book, signed by the people who run the company. It usually starts with research and a 5-day Brand Foundations Sprint with the leadership team.
What is a brand platform?
A brand platform is the agreed, written foundation of a brand: purpose, values, personality, positioning and the promise it makes. It guides every decision that follows, from identity design to campaigns. Brand1 delivers it as one page and one book, agreed and signed by leadership, so everyone inside and outside the company can use it.
What is brand positioning?
Brand positioning is the place a brand chooses to hold in people's minds, relative to the alternatives: who it is for, what it offers them and why it is different. Good positioning is specific enough to say no to things. Brand1 writes it as one short statement inside the brand platform, tested against customers, staff and competitors.
What is brand architecture?
Brand architecture is how a company's brands, sub-brands and products relate to each other and to the parent name. The common models are a branded house, a house of brands and hybrids in between. Brand1 maps the current portfolio, recommends a structure and naming rules, and shows how the identity flexes across every level.
How long does a brand strategy take?
At Brand1, a Brand Foundations Sprint takes 5 days with your leadership team and ends in a one-page brand platform ready to sign. Strategy that includes research, brand architecture and naming takes longer and is scoped to the brief, often as the first phase of an 8 to 14 week Identity Programme. Quotes are scope-dependent; the price sheet is on request.
When does a company need a new brand strategy?
A company needs a new brand strategy when the brand no longer describes what the business does or where it is going. Common triggers are a merger or demerger, a new market, a new portfolio, a change of leadership, or customers and staff describing the company in different ways. A free Brand Health Scan is a quick, low-risk first read.