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Brand strategy sprint

Book a 5-day Sprint.

The Brand Foundations Sprint is a 5-day brand strategy workshop for your leadership team: purpose, values, attributes, prism and positioning agreed on one page, plus a brand literacy session for the top team.

5 daysYour brand on one pagePrice sheet on request

A hand adding to columns of sticky notes on a brand workshop board
Four colleagues leaning over a white table of documents and colour swatches
Sprint bookingA partner replies within 2 working days

Tell us who will be in the room

Do you make the final decision on the brand?
When should the 5 days run?(optional)

A sentence is enough: a succession, a listing, a rebrand.

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The week

  1. Day 1Listen: what the interviews and audit found
  2. Day 2Listen: customers and competitors
  3. Day 3Define: purpose and values
  4. Day 4Define: positioning and personality
  5. Day 5Agree: your brand on one page, signed off

The week ends with your leadership team signing off one page that everything else is built from. How we work

Not ready for 5 days?

Start with a free Brand Health Scan. 1 week, no cost.

Request the price sheetGet a free Scan

After you send

What happens next

  1. 01

    A partner reads it

    Every enquiry, the same day it arrives.

  2. 02

    Proposal and dates

    Within 2 working days, with the scope and the 5 days held.

  3. 03

    Day 1

    Your leadership team in the room. We bring the audit.

FAQ

The brand strategy sprint, answered

What is a brand sprint?

A brand sprint is a short, intensive workshop in which a leadership team agrees the foundations of its brand. Brand1's Brand Foundations Sprint runs for 5 days: two days listening to leaders, customers and competitors, two days defining purpose, values, positioning and personality, and a final day on which the leadership team signs off the brand on one page.

What do you get from a 5-day brand sprint?

You leave with your brand on one signed page: purpose, values, brand attributes, a brand prism and a positioning statement, plus the audit behind them. The top team also gets a brand literacy session, so everyone uses the same language. That page becomes the brief for everything after it, from naming and brand identity design to campaigns and the brand website.

Who should be in the room for a brand strategy sprint?

The people who can make the decisions: usually the founder or chief executive, the heads of marketing, sales, product and people, and anyone who owns the customer experience. Five to eight people works best. Brand1 brings a partner and a strategist, and runs the interviews and the audit before Day 1 so the week is spent deciding, not gathering.

Is the Sprint run in person or remotely?

Either. Most Sprints run in person at your offices, because decisions are faster when the leadership team is in one room. Brand1 also runs Sprints remotely across time zones, splitting the days into shorter sessions. The output is the same: a brand on one page, signed off by your leadership team at the end of the week.

How much does a brand sprint cost?

The cost depends on scope: the number of leaders interviewed, markets covered, and whether the Sprint is in person or remote. Brand1 does not publish prices on the website. Request the price sheet for the Sprint's scope, duration and terms, or start with the free Brand Health Scan if you are not ready to commit five days.

The Sprint is the first step of our brand strategy and positioning practice. What it agrees feeds brand identity design and rebranding. Read why your logo is not your brand.