Halden Group · Specimen project
One name for three generations of cloth
Strategy · Identity · Campaign
A family-owned textile group, founded 1962, brought under one identity.
Brand identity design
An identity you can own, everywhere it appears.
Brand1, a brand and creative studio, designs complete brand identities for companies worldwide: logo, visual and verbal identity, motion, sound, custom type and living brand guidelines.
Verbal, visual, motion and sonic identity, with every mark drawn by a named designer.
Available now
An identity is a promise made visible. We design the whole system at once (name, voice, mark, type, colour, motion and sound) so it holds together on a shop front, a screen and a cardboard box alike.
Visual, verbal, motion and sonic identity
- Verbal identity and tone of voice
- Logo and mark
- Custom typography
- Colour
- Iconography and illustration
- Photography and image style
- Motion identity
- Sonic identity
- Packaging
- Environments and wayfinding
- Guidelines
Brand identity design at a glance
Available now- What it is
- The whole visible and audible brand, designed as one system: name, voice, logo, type, colour, imagery, motion and sound.
- Who it is for
- Companies launching, rebranding, merging or bringing a group of businesses under one identity.
- How long
- An Identity Programme takes 8 to 14 weeks, including strategy, naming if needed, the first applications and the codified system (Brand Source).
- How AI is used
- Every logo, wordmark and symbol is drawn by a named designer. AI is used afterwards to scale the identity across formats.
- What you keep
- An identity system, master artwork, key applications and a living brand guidelines site.
Identity deliverables
What you leave with- 01
Identity system
Verbal, visual, motion and sound, approved as one system rather than piece by piece.
- 02
Key applications
The identity at work on the places people meet it first.
- 03
Living guidelines
A guidelines site your team and partners can use from day one.
How to start
All ways to startStart with an Identity Programme.
Price sheet on request. Every quote is scoped to your brief. Request the price sheet
FAQ
Brand identity design: questions, answered
What is included in a brand identity?
A brand identity covers everything people see and hear of a brand: the name and tone of voice, logo or wordmark, typography, colour, imagery style, iconography, motion and sound. At Brand1 it also includes the first key applications, master artwork files and living brand guidelines, so the whole system works from day one rather than piece by piece.
How long does a rebrand take?
At Brand1 a full Identity Programme, covering strategy, naming if needed, verbal and visual identity, the first applications and the codified system (Brand Source), takes 8 to 14 weeks. A strategy-only Brand Foundations Sprint takes 5 days. A launch campaign for the new brand typically takes a further 4 to 8 weeks. Timings depend on the number of brands and decision-makers involved.
What is the difference between a logo and a brand identity?
A logo is one mark; a brand identity is the whole system around it. The identity includes the voice, typography, colour, imagery, motion, sound and the rules that hold them together. A logo alone cannot make a brand recognisable on a shop front, a screen and a cardboard box. A consistent identity system can.
Is AI used to design logos at Brand1?
No. Every logo, wordmark and symbol Brand1 makes is drawn and finished by a named designer, with the exploration kept on record, so authorship and ownership are clear. AI is used to scale the expression of the brand, in imagery, film, formats and content, once the identity has been authored and signed off by the client.
What are brand guidelines?
Brand guidelines are the rules for using a brand: how the logo, colour, type, imagery and voice should and should not be used. Brand1 delivers them as a living guidelines site rather than a static PDF, so teams, partners and AI tools all work from the same current source, with downloadable assets and clear examples.